Grow With Us

We are looking to expand Our Portfolio

What we do

We build, purchase, acquire, rebrand, (re-)develop, and operate hotels and real estate projects.

What we look for

We look for properties that are located in vibrant city centres, near major transport hubs and entertainment hotspots.

Who we are

We are hoteliers with a passion for hospitality with a positive impact.

What we promise

We believe that the world runs on respect; not simply for our guests, but for our partners, communities and the environment.

Target Markets

  • Lively city centres, major transport hubs and entertainment hotspots.
  • Vibrant, safe, and walkable area
  • Accessible by public transport
  • Major European city destination Population of +500k residents
  • Balanced mix of entertainment, residential and business

Preferred Development Parameters

  • Rooms: 100 – 200
  • Size: minimum of 3000 m² gross floor area
  • Average room measurements of 35 m² (Gross) / 16 m² (Net)
  • Preferred facilities include a reception and F&B area.
  • Parking on site or in close vicinity
Westblaak Rotterdam

Target cities

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Let's Connect

As hoteliers ourselves, we understand how important your hotel is to you. 

We treat every conversation as confidential. 

development@theusual.com

The Usual Group

Lange Vijverberg 9

2513AC Den Haag

The Netherlands